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2018 Consumer Survey: Consumer Attitudes In a Post-breach Era
- EXECUTIVE SUMMARY -
2018 Consumer Survey: Attitudes and Behavior in a Post-breach Era
Discover how data breaches are impacting consumer behavior and brand trust.
Breaches of personal data and privacy have made headlines again and again in the past few years. These incidents are shaking the trust that consumers used to have in the companies with which they share their personal information. Ping Identity commissioned a survey to discover insights about consumer perceptions and behavior that can help businesses maintain trust and meet their customers’ expectations.
Read the survey report to find out:
How consumer behavior changes as a result of a data breach.
Who consumers believe should be responsible for securing their information.
How much consumers are willing to invest in the protection of their personal data.
Generational and geographical differences in attitudes around brand trust, willingness to share information and technology adoption.