a good thing!
Personalization is key to delivering engaging experiences, but recent high-profile privacy abuses have made customers wary of how companies are using their personal information. They are increasingly reluctant to provide their data and increasingly worried about what’s being shared without their knowledge. These attitudes are reflected in the diverse geographic, industry and corporate privacy regulations that you need to take seriously.
Follow these four steps to prove yourself a trustworthy partner to your customers and protect yourself from the penalties of regulatory violations.
Customer IAM solutions can help you confidently leverage customer data to deliver personalized experiences while adhering to privacy regulations and maintaining customer trust. To learn more, read Getting Customer IAM Right.