a good thing!
Alignment between business and technology teams is needed to drive customer engagement
Organizations are looking to customer identity and access management (CIAM) to drive customer engagement and support digital business transformation. But the 'C' in CIAM makes it entirely different from traditional employee IAM. Not only does CIAM require different levels of usability, scalability and consistency, but it also has direct impact on your organization’s top line.
Because of its broad-reaching implications, the CIAM purchasing decision rarely lies with IT alone and often includes C-level executives from other business areas. CIAM implementation requires a broad understanding of the objectives and requirements of business/marketing teams, as well as IT. Ensuring your CIAM solution accounts for the needs of both could very well ensure its success.
This quick reference guide will give you an understanding of what business teams and IT teams typically look for in a CIAM solution, as well as identify the common ground and shared goals that everyone can get behind.Download now