SSO & Customer Engagement

Customer Engagement Starts with Single Sign-on (but it Doesn't end There)

Look beyond SSO to a customer identity and access management (CIAM) solution


Your customers expect to interact seamlessly and securely with your company across every channel you offer, particularly web and mobile. If access to these channels is disjointed and annoying, they’re not going to stick around.


You need security provisions, but you can’t kill the customer experience. Single sign-on (SSO) is only the beginning.  A standards-based customer identity and access management (CIAM) solution is the answer.


Download this eBook to learn:


  • Why it’s important to seamlessly integrate every channel to deliver the ideal experience to customers, partners and stakeholders.
  • How to easily add a comprehensive identity layer—comprised of services such as SSO, scalable access, centralized control and a unified view of the customer—to your existing infrastructure.
  • How Wawa, a major East Coast convenience store retailer, depends on a CIAM solution to manage multiple credentials, including those from third parties like the loyalty program provider, to create an engaging mobile experience for its customers.

Related Resources

  • 2019 Gartner Magic Quadrant  for Access Management

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  • Ultimate Guide to Customer IAM

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  • What is Customer Identity and Access Management (CIAM)

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