How identity helps you balance security and customer experience
In recent years, customer expectations—both consumers and businesses—have grown exponentially. Everyone expects to interact seamlessly with companies using the full array of communication channels, from web and mobile to in-store, phone and more.
When your brand depends on preventing security breaches, securing customer data at all costs can seem like a necessary evil. But if you don’t strike the right balance between tight security and an excellent customer experience, you’ll end up with security bottlenecks and disjointed experiences.
This eBook shows you how a customer identity and access management (CIAM) solution is the critical piece to delivering secure, cohesive cross-channel customer experiences—experiences that improve customer engagement, build trust and drive revenue.