Improving Healthcare Identity Verification Experiences

As the healthcare industry continues its digitization journey, connecting a consumer's physical identity to their digital identity, while maintaining confidence that they are who they say they are, is increasingly vital.

Registering an account is the first step to enter a healthcare organization’s digital front door. For consumer safety, regulatory compliance, and operational efficiency, it is crucial to verify that only authorized individuals receive care and have access to health information, while upholding robust security protocols. 

Identity verification is the process of confirming that a person is who they say they are at the point of registration and authentication, during account resets and password changes, or to execute higher-risk transactions. The identity verification process typically involves checking personal information or documents, like a driver's license or passport, to ensure they match the person trying to prove their identity. It can also involve digital methods, such as using credentials like a phone number or email address, or biometric data like fingerprints or facial recognition. It is essential to not only validate that this data is accurate but match it to a factor of “what they have”, “what they are” or “what they know” to bridge the digital to physical gap. The goal is to prevent fraud and account takeover, thereby ensuring that only the right people can register a new account and access certain services or information, and not fraudsters.

Unfortunately, many healthcare consumers find the traditional process of identity verification that requires government IDcumbersome. This added friction may lead the consumer to abandon their engagement with an organization entirely. Thankfully, obtaining high verification rates does not solely depend on the use of government IDs.

So how can healthcare organizations both achieve a high level of identity verification and deliver a great patient and member experience?

To address the challenges listed above, ID Dataweb and Ping Identity have developed an innovative solution that eliminates the need for government IDs. This solution is tailored to give healthcare consumers a more enjoyable, frictionless experience by leveraging advanced technologies to provide a secure, efficient, and user-friendly verification process.

How it Works

The ID Dataweb and Ping Identity solution adds MobileMatch (MM) and Dynamic Knowledge Based Authentication (KBA) to PingOne Verify’s existing Document Verification and Voice Biometrics options.

• MobileMatch (MM) is a service that uses mobile devices to verify a user's identity by comparing the authentication request with the user's registered device for added security.

• Dynamic Knowledge Based Authentication (KBA) is a method of verifying a user’s identity by asking them to answer specific questions that only they are likely to know.

• Document verification is the process of validating the authenticity of a user’s identity document, such as a passport or driver’s license, typically using automated technology to confirm its legitimacy.

• Voice biometrics is a technology that identifies and authenticates individuals based on their unique vocal characteristics.

With the ID Dataweb and Ping’s Light Verification solution, you can streamline the identity verification processes to significantly enhance the overall consumer experience. 

Quick and accurate verification reduces wait times and eliminates the need for repetitive checks, fostering a more positive and efficient interaction with healthcare services. As a result, healthcare leaders can deliver a seamless experience that meets the high expectations of today's consumers, ultimately improving satisfaction and loyalty.

And, because the joint Light Verification solution uses two of the least expensive methods to  achieve the highest verification rates, healthcare organizations gain the benefit of reduced costs.

To learn more about this new solution and see a demo, attend our webinar: Unburdening Identity Verification in Healthcare: Improve Security and Experience.