a good thing!
Security By Design
How identity allows you to know your customers and optimize their experience
In recent years, customer expectations – both consumer and business – have grown exponentially. Everyone expects to interact seamlessly with companies using the full array of channels – Web, mobile, bricks and mortar, phone.
No one wants to spend much thought on security but the security you need can kill the customer experience. Customers are unlikely to stick around if access to your channels is disjointed and annoying.
This ebook outlines the critical role of a cohesive customer identity and access management solution in delivering streamlined cross-channel access for a better customer experience; ultimately improving customer engagement.