# Digital Identity in the Age of Agentic Al: Who's in Control?

By Andre Durand, Founder & CEO

Article Summary


Agentic AI is changing who makes decisions — and how. Brands are no longer speaking directly to customers, but to AI agents deciding what gets seen, trusted, and purchased.

In this new landscape, identity isn’t what you claim; it’s what machines believe. Without structured, verifiable data, brands risk being ignored, misrepresented, or manipulated.

The decisions shaping your brand’s future may already be happening without you. See what’s at stake and how to take back control.

[Read the full article on Fast Company](https://www.fastcompany.com/91384961/digital-identity-in-the-age-of-agentic-ai-whos-in-control) 

![Andre Durand Ping Identity Founder Chief Executive Officer Fast Company 2025 Executive Board Member](https://images.pingidentity.com/image/upload/f_auto,q_auto,w_auto,c_scale/ping_dam/content/dam/picr/img/lp/Img-Andre-Durand-Fast-Company-595x622.png) 

Related Resources

[Video 

AI and The Trust Dilemma: Balancing Innovation and Risk](https://videos.pingidentity.com/detail/video/6370329282112/ai-and-the-trust-dilemma:-balancing-innovation-and-risk) 

[Blog 

 Digital Trust for AI Agents: What It Means & How to Build It](https://www.pingidentity.com/en/resources/blog/post/digital-trust-dilemma.html) 

[Web 

 Enable Agentic AI Securely and Confidently](https://www.pingidentity.com/en/solution/agentic-ai-identity.html)