2024 Consumer Survey

# New Global Consumer Survey Findings

Overcome the Fear of Unknowns for Improved Digital Experiences

[Get the Report](https://hub.pingidentity.com/surveys/4076-2024-consumer-survey-improved-digital-experiences) 

## Prioritize Security and Elevate Your Brand Experience

Consumers listed three top concerns when it came to their digital experience: security (78%), ease of use (76%), and privacy/consent (69%).

[See More Stats](https://hub.pingidentity.com/surveys/4076-2024-consumer-survey-improved-digital-experiences) 

## Get Our 2025 Consumer  
 Survey Report


This year, we surveyed 10,500 global consumers to find out what’s fueling the Trust Nothing Era. See how you can earn trust back.


[Get the Report](https://www.pingidentity.com/en/lp/2025-consumer-survey.html) 

![](https://images.pingidentity.com/image/upload/f_auto,q_auto,w_auto,c_scale/ping_dam/content/dam/picr/sol/ciam/Img-Consumer-Survey-2025-Cover-354x354.png) 

## Users Demand More. Is Your Identity Security Ready to Ride the Technology Wave?

Dive into the full report for insights and best practices on securing digital experiences and boosting customer retention.

[Read the Full Report](https://hub.pingidentity.com/surveys/4076-2024-consumer-survey-improved-digital-experiences) 

Start Today

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[sales@pingidentity.com](mailto:sales@pingidentity.com)

See how Ping can help you deliver secure employee, partner, and customer experiences in a rapidly evolving digital world.