# ROSSMANN Personalizes the Shopping Experience for Millions ![Woman smiling while looking at her phone beside a laptop](https://images.pingidentity.com/image/upload/f_auto,q_auto,w_auto,c_scale/ping_dam/content/dam/picr/img/cs/h/Rossmann-Customer-Story-554x554.png) Challenge ROSSMANN needed to replace fragmented systems with a modern, scalable identity solution to support its popular "Rossmann App" and provide a unified experience across all digital touchpoints. Results By implementing a centralized Customer Identity and Access Management (CIAM) platform, ROSSMANN unified customer data and enabled high-performance authentication. Objective ROSSMANN aimed to transition from a traditional retailer to a digital leader by putting the customer at the center of their strategy. The objective was to create a Single Customer View that would allow the brand to offer highly personalized services, digital loyalty programs, and a frictionless shopping experience across web and mobile platforms. Challenge With over 4,000 stores and a massive online presence, ROSSMANN faced the challenge of managing millions of customer identities securely. Their existing infrastructure was siloed, making it difficult to provide a consistent experience or leverage customer data for personalization. They needed a solution that could handle massive traffic spikes—especially during promotional campaigns—while maintaining strict European data privacy standards (GDPR). Solution ROSSMANN implemented the Ping Identity (formerly ForgeRock) platform as its core CIAM solution. The platform manages the entire customer lifecycle, from registration and social login to consent management and secure authentication. It integrates directly with the ROSSMANN mobile app, allowing customers to access digital coupons and their loyalty cards instantly, even while in-store. Results The deployment of a unified identity platform has been a cornerstone of ROSSMANN’s digital success. The ROSSMANN app consistently ranks as a top retail app in Germany, with millions of users benefiting from a personalized, one-click experience. By centralizing identity, ROSSMANN has improved its ability to deliver relevant marketing, increased customer retention, and ensured that the digital journey is as reliable as the physical store experience. We have created a unified, user-friendly ROSSMANN identity for our employees with the new central authentication platform. The platform incorporates satisfaction and trust—our top priorities. The cooperation with Ping Identity (formerly ForgeRock) and Acando enables us to effectively fulfill these high requirements. Manuel Fierlej System Administrator, ROSSMANN ![ROSSMANN logo](https://www.pingidentity.com/content/dam/picr/logos/cs/st/Img-Logo-Rossmann-313x60.svg) Industry [Retail](https://www.pingidentity.com/en/industry/retail.html) Solutions Used PingAm PingIDM [Contact Sales](https://www.pingidentity.com/en/company/contact-sales.html) --- - [![Share](https://www.pingidentity.com/etc.clientlibs/settings/wcm/designs/pds/clientlibs/assets/clientlibs-assets-svgs/resources/icons/socials/sharing/Ico-Social-Share.svg)](mailto:?subject=Check%20this%20out&body=https%3A%2F%2Fwww.pingidentity.com%2Fen%2Fcustomer-stories%2F3956-rossmann.html) - [![X (Twitter)](https://www.pingidentity.com/etc.clientlibs/settings/wcm/designs/pds/clientlibs/assets/clientlibs-assets-svgs/resources/icons/socials/sharing/Ico-Social-Twitter.svg)](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.pingidentity.com%2Fen%2Fcustomer-stories%2F3956-rossmann.html&via=PingIdentity) - [![LinkedIn](https://www.pingidentity.com/etc.clientlibs/settings/wcm/designs/pds/clientlibs/assets/clientlibs-assets-svgs/resources/icons/socials/sharing/Ico-Social-LinkedIn.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pingidentity.com%2Fen%2Fcustomer-stories%2F3956-rossmann.html) - [![Facebook](https://www.pingidentity.com/etc.clientlibs/settings/wcm/designs/pds/clientlibs/assets/clientlibs-assets-svgs/resources/icons/socials/sharing/Ico-Social-Facebook.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pingidentity.com%2Fen%2Fcustomer-stories%2F3956-rossmann.html) Related Customer Stories ![](https://images.pingidentity.com/image/upload/f_auto,q_auto,w_auto,c_scale/ping_dam/content/dam/picr/img/cs/th/Img-BNZ-Bank-Thumbnail-677x370.png) ![](https://images.pingidentity.com/image/upload/f_auto,q_auto,w_auto,c_scale/ping_dam/content/dam/picr/logos/cs/rcs/Img-Logo-Best-Buy-68x40.png) Discover how Best Buy streamlined identity management with Ping, enhancing security and efficiency by 45% across 1,100 stores globally. 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