What IT leaders need to know about CIAM to succeed in delivering outstanding customer experience
There has been a major shift in the way customers interact with brands. They trust you to protect their personal data, are intolerant of disjointed experiences, and won't hesitate to give their loyalty to a competitor if their expectations aren't met. These trends change the ways in which you need to look at and secure customer identity data and ensure seamless omni-channel experiences.
There are many solutions that claim to be scalable, protect customer data and provide unified customer profiles, but not all of these solutions will live up to these claims, especially in distributed or hybrid IT environments. Let this expert buyer’s guide help you define the right consumer identity and access management (CIAM) solution for your organization and navigate the vendor review process.
At its most basic level, CIAM solutions need to provide capabilities to solve for three major aspects of customer interactions with your brand that include:
1. Access - Enterprises must be able to securely let customers into their digital properties through authentication and registration capabilities.
2. Recognition - Enterprises must be able to recognize their customers once they’re authenticated, no matter which channel or app they use to sign on.
3. Protection - Enterprises must protect their customers from breach and be good stewards of customer data.