Customer experience is a top differentiator for today’s digital businesses, so it’s no surprise that customer identity and access management (CIAM) is one of the fastest-growing areas in the identity space. CIAM is rapidly evolving to meet the challenges of creating secure user experiences that are consistent across all channels, as well as providing business benefits such as enhanced compliance with regulations like GDPR and PSD2.
Finding the Best Customer Identity Solution for Your Needs
For that past three years, KuppingerCole has been tracking the growth and advancement in this space with its annual Leadership Compass for CIAM platforms, reporting on the trends that define the industry and the vendors who are driving innovation. We’re honored to share the news that in the recently released 2020 report, KuppingerCole named Ping Identity an Overall Leader in CIAM for the third straight year.
Product, Innovation and Market Leader in CIAM
Saying that Ping “has been a pioneer in identity federation and access management since its inception” and “was among the first of the enterprise IAM vendors to adapt to consumer-facing requirements,” KuppingerCole placed Ping in the Leadership area of the three primary categories: Product Leadership, Innovation Leadership and Market Leadership.
The functional strength and completeness of products are the hallmarks of the Product Leadership category. Ping’s purpose-built customer IAM solution is fine-tuned for large enterprises, with capabilities including advanced registration, single sign-on, social login and contextual multi-factor authentication built specifically for customer use cases, enabling enterprises to balance security with seamless end user experience.
The numbers back up Ping’s leadership in CIAM, as evidenced by our recognition as a leader in the Market Leadership category. KuppingerCole measures factors such as number of customers, number of managed identities, geographic distribution of customers, size of deployments and services, geographic distribution of the partner ecosystem and more. In this growing market, KuppingerCole notes that they were not surprised by Ping’s strong position, given that we are both well established and have a good reputation in traditional IAM and identity as a service (IDaaS).
Security, Functionality and More
“Ping offers a full-service CIAM solution in flexible deployment models, with a wide range of authentication methods, and new-and-improved consent management capabilities for supporting EU customers with GDPR.” —KuppingerCole 2018 Leadership Compass CIAM Platforms
The product ratings were based on five key criteria, and once again Ping received favorable ratings in all five categories:
Integration (with other Ping products)
Interoperability (with other vendor products)
The report goes on to call out Ping’s strengths in a variety of areas, including numerous authentication options, many out-of-the-box connectors to SaaS / IDaaS, IoT integration via OAuth2 Device Flow, Cyber Threat Intelligence integration, and secure API access to internals.