Guest blog post by Gabriel Giordani, Vice President, Product, VEON.
VEON is one of the world's largest telecom companies, with over 235 million customers across emerging economies - the markets of tomorrow. However, in the past few years, the performance of the telecoms industry worldwide has been lacklustre and the sector has been backed into a corner by Silicon Valley start-ups which have rapidly created, grown and then dominated new markets.
I joined VEON to help shape part of this transformation as it evolves into both a telecoms and a technology company, and to deliver a personal internet revolution for our millions of customers. The risk in not changing was in becoming dumb pipes for others.
That is why at VEON we are disrupting from within.
An Approach Centred on the Customer Experience
Our approach is centred on the customer experience. VEON and telecom companies have traditionally remained distant from their customers. Our approach is now built on understanding what customers demand, and then working out how best to provide this through technology. The potential is huge - at VEON we have over 235 million customers interacting with us on a daily basis.
To create new streams of revenue and provide a better customer experience, we created a mobile internet platform. However, our goal wasn't simply to create a new WhatsApp. We want to go beyond and differentiate ourselves from the numerous digital platforms in providing a truly unique offer.
To do so, we introduced VEON - an open, intuitive platform which enables data driven technology to predict consumer needs - from entertainment to financial services.
Digital Identity is Key
But this wouldn't be possible without getting to grips with digital identity. The VEON platform provides for an interoperable digital identity allowing for seamless interaction with new services to enhance the day to day lives of our customers - across banking, shopping, travel and more. All within an agile, highly secure, digital ecosystem.
To learn more about what we are doing at VEON and how the platform we are building is going to shake-up our industry, do come along to IDENTIFY 2017 in London hosted by Ping Identity to hear more in my keynote address on Wednesday, 25 October.
Visit our customer IAM (CIAM) page to learn how to deliver secure, seamless customer engagement through Ping platform capabilities such as single sign-on (SSO), directory, data governance, multi-factor authentication (MFA) and access security.