As we head into the holidays, it's a good time for businesses to assess how last year's shopping season went. What went right? What didn't go so well? The uptick in sales brings a welcome boost to the bottom line for year-end numbers, but the sudden increase in customer volume can overwhelm legacy identity management systems, causing slow response times and outages. The result can be damage to the brand and dismal revenues.
Outdated identity management systems simply can't deliver the scale or performance needed to meet service demand peaks. During extreme spikes in traffic caused by events like the holidays, online tax filing or new product launches, most legacy solutions experience performance degradation. As more people shift to online, social and mobile channels, organizations need customer identity and access management (CIAM) capabilities that can handle a growing digital user base and surges in user traffic.
One of the most prominent challenges in managing identities at such a large scale is security. As data breach incidents continue to rise, organizations can't be too careful about protecting identity data. CIAM solutions that provide end-to-end encryption and support best practices for security can help brands mitigate the risk of a damaging breach, even as their number of users increases.
Load balancing is another important reason to consider modernizing to a CIAM platform to handle heavy demand. Efficiently routing high volumes of identity service requests across available data stores avoids overloading a single system to the point of failure. It increases uptime and response speeds so that customers experience only real-time access to their data and smooth transactions.
To meet the escalating demand for identity services, companies should also think of infrastructure factors, like whether or not their identity management systems are optimized for their preferred environment--on-premises, in the cloud or virtualized. Legacy systems that aren't compatible with these deployments can present significant performance issues like high latency and inconsistent data availability. Another concern is the inability of legacy systems to support modern standards and protocols, a limitation that often results in poor performance and questionable reliability.
Users expect millisecond response times and 24/7 availability--no matter how many people access your systems simultaneously. CIAM platforms that are purpose-built to handle the challenges of high-volume identity data traffic can help you meet customer expectations and reap the rewards of a busy holiday shopping season.