By 2019, the Identity and Access Management (IAM) market is forecasted to reach $18.3 billion. That's a lot of zeros! And what could be interpreted by some as easy success with such exponential demand for identity security, we live by the reality that alone you only go so far. It is in the spirit of "together, we are stronger" that Ping Identity built its partner program, the PingPartner Network, which strengthens security for customers through a vibrant, global partner ecosystem.
The PingPartner Network's goal is to bring increased market differentiation, steady growth and an improved bottom line to all partners. We accomplish this by giving partners the opportunity to capitalize on the IAM market's growth by providing access to Ping's Identity Defined Security Platform--the only security platform that takes an agnostic approach to identity, including hybrid, cloud and on-premises offerings.
This week at the annual Cloud Identity Summit, we announced updates to our PingPartner Network programs: Channel, Managed Service Providers (MSPs) and Alliances. New program highlights include distinct options, benefits and requirements as follows.
Channel Program Built for system integrators (SIs), consultants and value added resellers (VARs) that want to generate new business and grow existing customer relationships, the Channel Program enables partners to add our Identity Defined Security platform to their current offerings.
Channel partners can qualify for Platinum-, Gold- or Referral-level programs for different types of support and benefits, including:
In person pre-sales training.
Managed Service Providers (MSPs) Program For organizations that are interested in creating new revenue streams, the MSP program allows partners to add our Identity as a Service (IDaaS) and standards-based single sign-on (SSO) solutions to their service offerings.
The MSP Program is a single-level program with a variety of benefits, including:
On-location technical support training.
Pre-sales and post-sale support training.
Implementation training at Ping Identity.
Resale and referral margins.
A dedicated Ping Identity partner manager.
Access to sales and marketing tools.
Alliance Program Geared towards technology companies and SaaS ISVs, the Alliance program is offered in two categories: Technology Alliance and SaaS Alliance. Technology Alliance and SaaS Alliance program partners align their technology and/or cloud offering with our Identity Defined Security platform.
Depending upon a partner's level, Alliance program benefit options include:
Pre-sales training as needed.
Free implementation training on all products.
Access to Ping products.
Sales and co-marketing investment.
These program updates are exciting to announce. Our partners are at the heart of our business, and we look forward to our mutual and continued success.