Ping products offer the ability to customize the experience of your users. This can be a security measure as your users are confident they are on the right site.
PingFederate offers several opportunities to have your company's logo and custom language appear:
The single sign-on (SSO) screen
The single logout (SLO) screen
Custom error messages you write
Error messages can provide your users with several options such as links to web forms, or email and telephone links to your support center, for instance. Check out the Knowledge Base article: How do I create custom messages in PingFederate?