How to Meet Privacy Regulations and Customer Expectations
Meeting privacy regulations can be a daunting task. Especially when your organization manages disparate applications with different data sources, external partner apps and has other technical complexities.
Adding to this challenge, privacy regulations are diverse and dynamic. You may be required to adhere to a number of different and varying regulations, ranging from regional ones, like the EU's General Data Protection Regulation (GDPR), to industry regulations, like HIPAA, to those required by your organization.
And as if that isn't enough to tackle, you also have to meet your customers' expectations about their data security by developing user-friendly interfaces that provide them the control and insight they demand. You have a full plate to say the least.
To say that today's enterprises have a complicated infrastructure is an understatement. Just managing the data you've collected about your customers isn't easy, not to mention keeping track of which sources of data are being shared with whom.
The first step in meeting regulatory compliance is identifying a single location where you can confidently say "here's the information we have on our customers." A unified customer profile is the best way to achieve this. You create this unified profile by setting up a combination of bidirectional data synchronizations and migrations to move all your customer data into a single directory. We've cleaned up some pretty messy infrastructures using PingDirectory in that way.
Once your have a source of truth about your customers, you can then evaluate how the data is shared to meet privacy regulations. You do this by governing access to your customer identity and profile data. You might think of data access governance as being like reverse access management. If access management manages a person's access to applications, then data access governance manages applications' access to people and their data.
To meet privacy regulations, you must to do these three things:
There's a lot to consider when meeting privacy regulations, but it's critical to maintaining your customers' trust in your brand and avoiding hefty fines.
Not to add salt to the wound, but most of your customers aren't concerned with how hard it is for you to comply with GDPR or any other regulation. They only know whether they have a good or bad feeling about how you're protecting and utilizing their data.
Think about how you handle your personal relationships. There are no governing regulations to help you figure out who you can and can't trust. So you trust the people who demonstrate that they're trustworthy. You do that with customers by developing user-friendly interfaces that give them easy insight into and full control over their data.
There are a few things you can make sure to do to make customers feel comfortable that you're being a good steward of their data:
Meeting both regulations and customer expectations are not only important aspects of privacy, but critical to your organization's future. Implementing these best practices will ensure that you avoid potentially hefty fines and remain a trustworthy partner to your customers.
To learn more about managing customer identities, read the "Getting Customer IAM Right" whitepaper.