You never get a second chance to make a first impression.
When your first impression with customers and partners is a poor log-in experience, you set a negative tone straight out of the gate. One of the best sessions I've attended in recent memory was a talk on Monday at Forrester's Business Technology Summit by Tyler Shields, Senior Analyst at Forrester Research, titled Change The Game: Improve Customer Experience And Security. In his talk, Tyler focused on how companies can embrace security as a design tool set to improve the user experience.
After participating in back-to-back conferences (RSA and Forrester's Business Technology Summit) a strong connecting theme emerged: traditional security paradigms are broken. In today's cloud and mobile world the notion of a secure perimeter doesn't stand up. This has implications across all aspects of the business, none more outwardly visible than your customers' log in experience.
So how do you go about designing a better experience through security? Focus on the outcome you want to achieve and design a security experience that supports your users' goals. Use guiding principles from the next generation of identity solutions to ensuring you're starting with "enable engagement" vs "lock-down applications."
Listen to this webinar replay with Ping Identity, CTO, Patrick Harding to understand how identity defined security can flip your thinking on how to enable fluid customer engagement with the right applications and services by applying an adaptive, risk-driven model for controlling access.