In today's world of interconnected supply chains, outsourcing and remote work, the familiar "Made in..." stamped on any product or company does not have the same cachet that it once did. Ping Identity was founded in Denver in 2002 and throughout the significant growth and expansion we have experienced, Denver remains a touchstone.
What is it about Colorado that is attractive to entrepreneurs and investors? To be clear, Colorado's attractiveness is not a new thing; the history of Colorado is one of hardscrabble entrepreneurship under a different name, the frontier. The first settlers that came to Colorado did so like all people who came West, to create a new life, a better life, and that is a distinctly human aspiration that remains true today.
The frontier spirit was alive when Colorado was a hub for cattle moving to markets East and abroad, spawning an entire culture associated with the stewardship of natural resources. Later, the wealth amassed as a result of silver mining, ranching and the railroads created another industry in Denver, banking, which established Denver as a hub in the developed West.
A century later, we witnessed another growth industry emerge in Colorado, technology startups, as well as Colorado being identified as a place for large companies to expand. Technology has found a home in Colorado. While many parts of the world attempt to mimic the success of Silicon Valley, what has happened in Colorado is not a retread; it is a unique reflection of the lifestyle, values and sensibilities of Colorado. This is what draws people from all over the country and what has enabled growth of new and existing companies.
Made in Denver stands for something unique. The companies that start and grow here are not trend followers, cookie cutter imitations and knockoffs. Colorado entrepreneurs are attracted to hard problems, big lifts and doing it in a manner befitting of the lifestyle that attracts so many to Colorado to begin with. "Work hard, play hard" comes to mind, but that isn't accurate... "Work hard, be complete" feels more appropriate.
Ping Identity was founded with an audacious mission, to protect and defend online identity. The inspiration for the company was rooted in the belief that for online activity and engagement to achieve maximum impact, identity had to be built into the network infrastructure for interoperability, security and scale. Identity at Internet scale has become a rallying cry for us, and years after that leased, single-desk office with the printed sign on the door, it has become a rallying cry for the entire technology industry.
Throughout our significant growth, we have remained true to the values that Coloradans identify with. We have all the perks that our Silicon Valley peers have, from a foosball table to a kegerator, but that's not what attracts great people. Ping Identity is a company built on the diverse backgrounds our team brings with them, from a work-life balance that enables people to be the best they can be in all aspects of their life and a commitment to team that compels individuals to step forward because they know others are counting on them.
Made in Denver stands for something powerful. When the complete history of Ping Identity is written, a cornerstone will be the influence that starting and growing in Colorado had on the ultimate success. Ping Identity is and always will be Made in Denver.