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I'm looking forward to the Cloud Channel Summit in Mountain View, Calif., at the Computer History Museum, as we meet-up today (11/4) with hundreds of channel partners who are looking to build their business in today's cloud world. The agenda is chock-full of vibrant panels and informational discussions on important issues that impact the channel.
I'll be on the SMB panel "Capitalizing on New Channel Opportunities to Extend the Reach of Cloud Services." And, our team at Ping Identity has put together a few things the channel should love to see.
As part of the panel, the group will frame how SMBs are responding to today's cloud offerings and outline the key challenges and opportunities that channel partners face in the SMB market. I'll share insight into how channel partners can leverage cloud identity management to make it easier for customers to quickly adopt and benefit from popular cloud apps. In addition, I will dig into channel opportunities to build business by helping customers embrace cloud apps, make it easier for employees to adopt applications and ultimately save money.
Jeffrey M. Kaplan, managing director of THINKstrategies and host of the Summit, has said the theme is 'partnering for success in the cloud' with an aim at fostering better relationships between cloud vendors and the channel. "Cloud identity management providers like Ping Identity serve as an important bridge for customers going to the cloud and for partners building business in an increasingly cloud-driven world," he told me.
After the panel, we'll take the practical step into the Expo area where we'll demonstrate how Ping Identity brings these cloud concepts to life. Our solutions help Google customers embrace the cloud while being able to get their arms around access control.
Attendees will see how to leverage Google Apps and PingOne for a 100% cloud identity management solution, where users are managed directly in Google Apps and still have seamless access to applications outside of Google, such as Salesforce. We'll show how Adaptive Federationlets Google Apps customers enable or restrict access by device, time of day, or through multi-factor authentication.
This combo we feel is a great opportunity for channel partners. SMBs are finding that when they use Google as their cloud identity directory and Ping Identity to extend users to external cloud applications, it's easier to manage both users and applications. Partners can use this combo to help on-board companies into Google Apps, give customers both greater access control and security, and become their trusted cloud experts [and build their business on cloud services!].
Check out this quick two-minute video of PingOne and how SMBs can use it as as they grow. It ties into what we're showing at the Summit.
I'm excited to participate in an event focused on SMBs -- a strategic stakeholder in the cloud ecosystem. We all need to work together to share practical ideas and build strong relationships between cloud vendors and the channel. Ultimately, it's all about helping customers succeed in their endeavors - and there are important seats at the table for both vendor and channel.
To borrow Lowe's tag-line, "Let's build something together."