Here is the story of how Ping got its name and how the company arrived at where it is today.
In January of 2002, the original name of the company was NEXT IDENTITY. The thought was that this was to be not only your NEXT identity, but also your last identity, as it would be inherently networked.
I knew I wanted a four-letter brand, similar to COKE, FORD, NIKE, PLUS, VISA, DELL, something simple to read and pronounce in any language. Next was perfect, with one little exception, Steve Jobs wasn't that motivated to sell it. Go figure.