Multi-screen viewing of television and video content is headed toward mainstream, according to a study by QuickPlay Media.
The study reported that 57% of respondents said they are interested in multi-screen video services, an 18.7% increase over 2011.
The survey also revealed 43% of current users consume mobile TV and video at least once per week, and that 23% do it daily. In addition, 63% use mobile phones and 33% use tablets as their primary device for watching mobile video content.
The numbers are significant when viewed in conjunction with a January study by The Duffusion Group (TDG) that showed the prevailing access model to multi-screen services, most notably TV Everywhere, will continue to be federated identity.
TV Everywhere is an authentication and authorization model for providing viewers with access to cable content on the screen of their choice. The TV Everywhere model provides a real-life proof point that authentication, authorization and federation technology is fit to scale to millions of users.
With the number of multi-screen users reaching a tipping point, it is clear the identity infrastructure underneath to support that migration has the confidence of a billion-dollar industry.
The January TDG report said more than 30 million households will use operator-provided TV Everywhere services by 2016 to access video programing on net-connected devices. The TV Everywhere model involves content programmers (channels such as HBO), content distributors (cable or other PayTV service providers) and end-users.
Colin Dixon, a senior partner at TDG and author of the report said in January, “This multi-screen, multi-source paradigm will gain traction over the next few years, due primarily to a shift in viewing models, from a ‘...content-centric model - where the viewer seeks to find the content - to a viewer-centric model - where the content seeks to find the viewer.’ In this quantum video universe, … on-demand availability matters more than the source of content.”
The QuickPlay survey showed that over-the-top (OTT) providers, defined as web-based services, and TV/cable providers are running neck-and-neck among users. In the survey, 34% of users said their primary provider for mobile TV and video services is their OTT provider, and 34% said they use their TV service provider. Mobile operators were cited as the provider by 28% of respondents.