Static Access Controls Can’t Keep Up with Dynamic Risk

Modern access decisions must account for constantly changing user behavior, devices, and threat signals. However, many organizations still rely on rigid authentication models that fail to adapt in real time.

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Frequent Login Requirements Drive Customer Churn

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Requiring users to repeatedly authenticate across sessions creates frustration and disengagement, leading to reduced retention over time.

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Limited Visibility and Inflexible Access Controls

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A lack of real-time insight into user behavior and risk leads to rigid, slow-to-adapt authentication experiences that fail to respond to evolving threats.

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Account Takeover Threatens Trust and Loyalty

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Credential-based attacks enable unauthorized access, damaging brand reputation and eroding customer trust and long-term loyalty.

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Stolen Data, Benefits, and Rewards Drive Fraud Losses

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Attackers exploit accounts to access sensitive data, redeem rewards, and steal benefits, resulting in financial loss and frustrated customers.

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Login Friction Leads to Abandonment and Lost Revenue

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Complex or repeated authentication steps disrupt the user journey, increasing login abandonment and directly impacting conversion rates.

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Organizations must adopt adaptive access approaches that continuously evaluate risk and dynamically adjust authentication in real time.

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The Ping Identity Solution: Adaptive Access

Ping Identity enables adaptive access by continuously analyzing identity, device, and behavioral signals to make real-time, risk-based decisions, ensuring secure access without unnecessary friction.

Ping Identity delivers Adaptive Access through a risk-based authentication approach that combines threat protection, passwordless MFA, and orchestration to dynamically secure every interaction. Built to integrate with virtually any identity platform, Ping’s solution enables organizations to design and optimize customer journeys with flexible orchestration, rich MarCom integrations, and customizable branding. With full visibility into user flows, including A/B testing capabilities and seamless promotion from sandbox to production, organizations can continuously refine experiences while maintaining strong security.

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Orchestration

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PingOne DaVinci

• Design flows alongside any homegrown IdP

• Create, test, & optimize multi-brand, personalized experiences

• Robust risk/fraud integrations

Threat Protection

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PingOne Protect

• Risk evaluation across the
customer journey

• Risk scoring for extending session length, device trust, & adaptive authentication

FIDO2 Passwordless

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PingOne MFA

• Make it as easy (and secure!) as
possible for customers to log in.

• Skip the passwords

• Leverage FaceID, TouchID,
passkeys and more.

Combine Risk Signals for Continuous Authentication

Case Study

A UK-based telco provider faced surging account takeover fraud on high-end handsets, with its homegrown identity platform lacking real-time risk controls to stop millions in monthly losses.⁴

Build Trust, Reduce Risk, and Optimize Every Interaction

Adaptive Access delivers measurable value by improving security, reducing friction, and enabling smarter access decisions across the user journey.

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Increase Revenue and Improve Engagement

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Streamlining access reduces abandonment and churn while keeping trusted customers engaged in long-lived sessions. Optimize journeys with A/B testing, analytics, and real-time insights.

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Use Real-Time Risk Signals to Adapt Access

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Eliminating reliance on insecure passwords to stop account takeover attempts at login with risk-based authentication and real-time threat detection.

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Scale and Innovate with Confidence

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Expand with new customer journeys, knowing that access decisions are risk-aware and easier to adapt as your business grows.

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Lower Costs and Accelerate Time to Value

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Launch quickly with pre-built templates and automate journey orchestration and promotion from sandbox to production, reducing operational overhead.

Build Out Your Verified Trust Strategy

Speak with an identity expert to see how Ping can help your organization achieve Adaptive Access.

At Ping Identity, we make it possible to trust every digital moment across customers, employees, partners, and non-human identities. Whether you're securing millions of users, fighting fraud, simplifying third-party access, or going passwordless, establishing trust shouldn't slow you down. Our enterprise-grade identity platform is built for scale, speed, and flexibility and works seamlessly with your existing cloud, hybrid, and on-prem environments. We help you confidently embrace AI and automation with Runtime Identity, so you can continuously verify the identity, context, and intent of every AI agent and control their actions in real time. With Ping, all digital experiences start with trust. Learn more at pingidentity.com.

¹ Sift Q3 2025 Digital Trust Index: Account Takeovers in the Era of Agentic AI

² Ping Identity: The Battle for Balance: Minimizing Friction Without Sacrificing Security

³ 2024 IT Pro Survey: Fighting The Next Major Digital Threat: AI and Identity Fraud Protection Take Priority

⁴ Ping Identity internal customer data and reporting