Prevent Fraud & Simplify Consumer Access
What is Verified Trust for Customer Identity?
Verified Trust is a modern identity trust layer that delivers explicit trust decisions at every moment of the customer journey. From first interaction through long-term engagement, these modular use cases apply customer identity and access management (CIAM) context, identity verification, and fraud prevention across key areas of the customer journey: Account Opening, Access, and Recovery.
Since these use cases are modular, each can be deployed independently. This allows enterprises to target specific fraud or customer experience pain points without changing an existing CIAM stack.
Together, they provide the flexibility to add explicit, intelligence-driven trust wherever it is needed most in the customer journey.
In an era of AI-driven fraud, malicious bots and AI agents, and surging account takeover (ATO) rates, Verified Trust shifts from one-time checks to continuous verification, so every interaction, whether signup, account opening, login, step-up challenge, or account recovery, is explicitly verified with the least friction necessary.
Verified Trust combines key capabilities from across CIAM, Fraud Prevention, and Identity Verification to solve modern identity challenges.
Key Capabilities to Prevent Fraud & Simplify Consumer Access
Achieving Verified Trust requires more than login and multi-factor authentication (MFA). It demands an integrated approach across CIAM, identity verification, and fraud prevention to deliver continuous, risk-aware trust.
Verified Trust for Customer Identity Use Cases
- Reduce new account fraud losses by blocking synthetic identities and deepfakes at account opening
- Increase account opening conversion with fast, seamless onboarding experiences
- Prevent recovery-based ATO before restoring access or binding devices
- Reduce support and helpdesk costs by replacing manual recovery with automated, self-service flows
- Improve CX and retention with fast, intuitive 24/7 recovery.
- Bind access to a verified person by tying logins and step-ups to biometric, device-bound identities
- Cut reset costs with seamless biometric access on trusted devices
- Protect high-value actions like payments and account changes with sub-second biometric step-up.
- Continuously score risk across channels using device, network, behavior, and context signals
- Adapt authentication requirements in real time, from silent allow to step-up or block.
- Optimize journeys for both revenue and security by only challenging when risk justifies additional verification.
Verified Trust delivers measurable business impact by reducing fraud, increasing customer trust, and improving conversion rates across critical customer touchpoints—from registration to login to transactions and support.
¹ TransUnion — State of Omnichannel Fraud Report
² Entrust Cybersecurity Institute — 2025 Identity Fraud Report
At Ping Identity, we make it possible to trust every digital moment across customers, employees, partners, and non-human identities. Whether you’re securing millions of users, fighting fraud, simplifying third-party access, or going passwordless, establishing trust shouldn’t slow you down. Our enterprise-grade identity platform is built for scale, speed, and flexibility and works seamlessly with your existing cloud, hybrid, and on-prem environments. We help you confidently embrace AI and automation with Runtime Identity, so you can continuously verify the identity, context, and intent of every AI agent and control their actions in real time. With Ping, all digital experiences start with trust. Learn more at pingidentity.com.