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BRIEF
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Navigating a New Frontier of Risk
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How to Safeguard Trust in the Age of Deepfakes, Agentic AI, and Insider Threats
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Artificial intelligence (AI) has opened a new frontier for enterprises worldwide, but it’s also expanding the threat surface in ways traditional security models aren’t equipped to handle.

From deepfake-enabled fraud and AI-enhanced insider threats to the rise of autonomous AI agents acting on behalf of users, CIOs and CISOs face new challenges that blend speed, scale, and deception.

To stay ahead, organizations must not only secure AI agents and digital workers that enhance workforce productivity, but also have the ability to verify their legitimacy, ensure they are not overprovisioned, and detect when they’ve been hijacked by malicious actors. Identity is now the most strategic control point for distinguishing between trusted and compromised entities—human or machine. An adaptive, identity-first security model is critical for detecting, preventing, and responding to these evolving threats, while enabling the business to scale AI safely and securely.

This brief outlines the emerging risks, strategic defenses, and the central role of identity in securing your organization.

The Wide-Ranging Impact of AI-Driven Threats

Deepfakes and synthetic media are now being used in targeted attacks, from impersonating executives for wire fraud to bypassing voice-based authentication in call centers.

Without visibility, real-time risk detection, and secure identity frameworks, organizations face increasing exposure to financial losses, operational disruption, and erosion of trust.

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81%
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of organizations surveyed in 2025 predicted to adopt AI agents in the next 12–18 months.³

Identity-First Security for the AI-Transformed Enterprise

With the rise of deepfakes, credential theft, and synthetic identities, an identity-first security approach is critical to mitigating AI-driven threats because identity is now the primary attack surface. By anchoring security around who is accessing what, from where, and under what conditions, CIOs and CISOs gain the visibility and control needed to detect anomalies, enforce Zero Trust, and respond to evolving threats in real time.

A modern identity and access management (IAM) platform helps organizations secure their digital ecosystems with an adaptive, identity-first security model that treats identities—of users, devices, and now intelligent agents— as the foundation of Zero Trust. As AI agents become embedded in business workflows, a comprehensive identity platform ensures these non-human identities are onboarded securely, continuously verified, and monitored for behavioral anomalies, helping organizations detect both valid, authorized AI agents and potential agent hijacking.

Key Identity-First Capabilities CIOs & CISOs Can Leverage

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AI-Aware Identity Security:
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Contextual and risk-based authentication, real-time monitoring, and behavioral analytics detect deepfakes, anomalous access, and impersonation attempts, including malicious or hijacked AI agents acting outside of established behavioral norms.
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Identity for AI Agents:
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Secure onboarding, authentication, authorization, and governance of AI agents allows organizations to verify agent legitimacy, bring the human into the loop as necessary, and monitor for takeover attempts or misuse, with full policy enforcement and auditability
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Deepfake & Synthetic Identity Detection:
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Uses liveness detection, spectral artifact analysis, and biometric validation to prevent fraudulent access attempts at onboarding and login—critical for protecting high-risk workflows and remote channels.
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Insider Threat Protection:
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Combines real-time behavioral analytics, contextual risk scoring, and fine-grained access control to detect unusual activity across both human users and AI agents. Capabilities like identity orchestration, adaptive authentication, and continuous monitoring can identify when trusted users, whether human or AI agents, begin acting outside expected patterns.
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Unified Identity Architecture:
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Deployable with any identity provider, organizations can secure the entire identity lifecycle—from human users to non-human entities without the rip-and-replace. This approach mitigates risks, reduces identity silos, and streamlines security and UX, while maintaining flexibility and agility
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of security professionals worldwide say their organization has faced at least one AI‑driven cyberattack in the past year.²

Business Return On Investment, Enablement, and Resilience

Leveraging these capabilities, CIOs and CISOs can:

Protect & Empower Your Business

Defending against AI-driven threats demands more than incremental improvements; it requires a strategic shift. And, as AI agents become part of the workforce, they bring both productivity and risk—IAM systems must evolve to securely onboard, manage, and monitor these digital workers.

This new paradigm calls for adaptive, AI-aware identity strategies with context-driven controls, risk-based authentication, and continuous monitoring. Identity is the modern control plane, and when enhanced with intelligence and automation, it becomes the enterprise’s most effective defense against deepfakes, insider threats, agent hijacking, and whatever AI-driven attack comes next.

By investing in identity-first security, organizations can shift from reactive AI threat mitigation to proactive resilience, protecting not just systems, but brand equity, shareholder value, and long-term growth.

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At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. That’s digital freedom. We let enterprises remove passwords, prevent fraud, support Zero Trust, and more. That’s why more than half of the Fortune 100 choose Ping Identity. Learn more at pingidentity.com.

1 fortune.com/2025/04/07/north-korean-it-workers-infiltrating-fortune-500-companies/

2 sosafe-awareness.com/company/press/global-businesses-face-escalating-ai-risk-as-87-hit-by-ai-cyberattacks

3 microsoft.com/en-us/worklab/work-trend-index/2025-the-year-the-frontier-firm-is-born

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Don’t Be Fooled By Deepfakes
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Learn how to spot and stop AI-driven deception
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