analyst report

KuppingerCole on Ping identity solutions for customer iam

Boost customer engagement with a customer IAM solution from Ping


Customer identity and access management (CIAM) systems and services provide new technical capabilities for organizations to know their customers better. Many businesses are finding that they must provide better digital experiences for and gather more information about the consumers who are using their services. Enterprises want to collect, store and analyze data on consumers to create additional sales opportunities and increase brand loyalty.


In this paper, we explore:


  • CIAM concepts and the challenges of designing CIAM solutions.

  • Key business drivers, like the revised Payment Services Directive (PSD2).

  • The entry points into CIAM solution architectures.

  • Ping Identity’s suite of products that solve the business requirements and challenges of customer identity.

Related Resources

  • white paper

    Getting Customer IAM Right

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  • ebook

    Security by Design


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  • technical brief

    Security Identity Boosts the Value of Customer Data


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