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Single Sign-On for Consumer-Facing Applications
Background
The need for federated identity is moving beyond the enterprise ecosystem. Consumer-oriented businesses are discovering that consumer identity providers such as Facebook or Google can play a key role in enabling access to cloud-based applications.
How it Works
PingFederate® (and the Cloud Identity Connectors) eliminate the need for yet another username and password, allowing users to create accounts and sign-on with an existing consumer identity. PingFederate offers service providers not only support for social networking protocols, but the protocols required for an integrated user experience when consumers access third party resources via a single portal.
Benefits
Increased user adoption of cloud services, reduced registration drop-offs, less administrative burden and a more personalized user experience.

In this use case, consumers use their Cloud Identity Provider accounts such as Facebook to access enterprise applications.
For more information, download the "Learn More" resources in the right column.
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