HP’s Marco Casassa Mont, a senior researcher in the company’s labs,
wondered on his blog the other day if federated identity management is dead from an end-user/consumer perspective.
I would say there is mounting data and active trends that point in the opposite direction.
Mont concedes that organizations are using federation and SSO to cut costs, but I would argue they also are doing it because they see many other business benefits.
Furthermore, Mont wonders about adoption rates of federated identity management by web service providers.
I would point to early returns of a survey conducted by TechValidate (and funded by PingIdentity) that shows 61% of Ping’s SaaS partners see SSO requests from their customers rising moderately to dramatically this year. Hint, if you are providing a web-based service you better offer
SSO and federated identity – today based on
SAML and later on an integration of established and emerging protocols.
Here’s more. JanRain last week announced that a handful of media outlets, such as the
L.A. Times, Better Homes and Garden and the Dallas Morning News, are adopting its OpenID engine. Not just for convenience, but to gain awareness of who their readers are given that their shrinking physical-world subscription lists have left media outlets nearly blind to their internet user base.
Some will classify this as hype, but I’m fairly certain Ping and JanRain are not developing Internet protocol support in a vacuum.
In addition, Gartner said last week
identity management is the top priority in IT security spending. The firm’s conclusion was, “Identity management appears to be taking the lead as a top priority as businesses look to deploy some of the more advanced federated identity technologies both within the enterprise for single sign-on and as a way to potentially extend identity-based access control into cloud-computing environments.”
I would argue the trend has impact on the consumer side, as a cultural shift is underway among end-users – corporate or consumer – to clean-up a world littered with passwords. And end-users exposed to the shift on the corporate side are going to crave it on the consumer side. A sort of techno-reverse from typical adoption trends.
But if you want to play purely on the consumer side, Google, with 25 million users on Google Apps, in March introduced
Google Marketplace and declared itself an OpenID IDP, giving users SSO and federated identity with other SaaS providers. In May, Google stated its intentions to become a RP to help seed the market for such services.
The list of OpenID supporters includes Facebook, Twitter, Yahoo!, LiveJournal, Blogger, flickr, Orange, mixi, WordPress and AOL. And OpenID providers include chi.mp, ClaimID, myID.net, myOpenID, Verisign Labs, and Your Internet ID (Yiid).
And don’t forget the emergence of OAuth 2.0, XACML and trust frameworks from the likes of Open Identity Exchange, Kantara and InCommon.
I checked in with Ping’s Pam Dingle, who is on the board of the OpenID Foundation, and her belief is that federated identity for consumers is just getting started not dying out. “It’s a baby but will advance rapidly next year,” she said.
Others, like Microsoft, believe the same thing and plan to support open identity protocols in both consumer and business scenarios.
Dingle’s conclusion, however, is that federated identity won’t make a grand entrance like Charlie running down the street with his golden ticket to Willy Wonka’s Chocolate Factory, but will instead happen more like “coincidental federation.”
Consumers, dying to get to their messages, will log into an IDP such as Google and find that they no longer need a unique username and password when they visit their next favorite Web-based application, which just so happens to be a relying party.
The federation will happen where companies like Ping put it, in the plumbing where it belongs.