Enormous changes are coming in the way video will be delivered over the Internet, and identity federation, single sign-on and SAML are sitting right in the center of it all. Today we announced a partnership with Brightcove to enable TV Everywhere, an industry-wide initiative to resolve how programmers can offer up authenticated video content direct to consumers on the Internet in concert with traditional MSO's.

“From branded destination sites, to syndication and social network distribution, to mobile and connected-TV delivery, Brightcove’s TVE solution and partnership with Ping Identity provides a powerful onramp to rapidly launch TV Everywhere initiatives and a platform for a wide-range of additional functions critical to the success of online video strategies,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “TV Everywhere represents a significant and exciting new opportunity for TV programmers to expand the volume of premium video content available to consumers on the Web.”

First announced by Time Warner and Comcast in June 2009, TV Everywhere is an authentication system that makes certain premium television programming content available to viewers online. Access to such content requires viewers to validate that they have a subscription to a multiservice operator. The concept is quickly being tested and adopted by other cable, satellite and programming operators.