Hi! I'm Sid Sidner, the newly hired Community Evangelist for Ping Identity.
I've never been a Community Evangelist before, so my first question to my new boss, Marty Halpin, when we were sizing each other up, is probably the same as yours: what is this position, anyway?! I've heard of tech evangelists before, like Mike Jones at Microsoft or Guy Kawasaki when he was at Apple, but what's a community, at least in Ping Identity's mind?
Marty Halpin is a genius when it comes to operations and customers. As Ping Identity grows, he knows that we will constantly need to knit our various communities together: our customers, our friends and prospects, and our employees. Ping Identity is focused on the human side of the future - that's why we care so much about identity, and security, and privacy, and trust. And as a company, Ping Identity believes that people come first. We want to harness the strength of our communities as we grow and navigate the future. And I'm the guy to pull it all together for Marty and Ping Identity.
I have a peer on the identity strategy side of Ping Identity, John Fontana, who you've already been reading on this blog. John is focused on the world of identity and where it is going; I am focused on uniting the people that make up our communities. John and I think it will be a great partnership.
What specifically will I be doing? Let's look at each of Ping Identity's three primary communities:
Our Paying Support Customers
We want to delight customers. No, really. This is a core value for Ping Identity and one of things that distinguishes us in the marketplace. On top of that, our customers use our products in mission critical, production environments. As much as we carefully design and test our software and services, nothing can take the place of reality for discovering what makes a computer system tick. We want to learn more about our customers' experiences after things have moved into production along with any questions and concerns they have. So in addition to our current support for problems, we will be adding forums to our support site where customers can ask questions, post observations, and exchange information with each other and with PingIdentians. I will be reading those forums every day, making sure that Ping Identity is listening to our customers. We also want to understand the Web of trust that our customers are building with each other when they establish connections with another enterprise. I will be studying our customers and their connections, learning more about why they use our products and services.
Our Friends and Prospects
Who is interested in Ping Identity products? Who are the thought leaders in enterprise and cloud identity, both among users and providers? Ping Identity has a long history of involvement in all things identity. How can we continue and enhance this? What more can Ping Identity contribute to the conversation? One of the most exciting aspects of identity for PingIdentians is how green and new it is, how much there is to understand about it, and how it is evolving very quickly. Each of us in the world of Internet-scale identity has a (hazy) vision of what the steady state will be like in the future. Sharing, modifying and merging that vision is a key value for Ping Identity. I will be continuing Ping Identity's tradition of participation, looking for more ways that Ping Identity can help see into the future.
Our Employees
Ping Identity has a special culture. As we grow, we'd like to keep the best of our small start-up roots and add in the specialness of all the new people. Digital identity is more than SAML and claims. It is people, people, people. The Internet is turning into the greatest human communication tool yet. It is hard to hide on the Internet. Value and reputation are everything. As Ping Identity becomes more adept at participating in this conversation, we want to expose more of the people that make up Ping Identity, to get more voices heard that show the diversity, passion and skill that characterizes a PingIdentian. Likewise, as Community Evangelist, I will be trying to bring voices from outside Ping Identity to our employees, to make it easy to hear what the world is saying about identity and Ping Identity.
This is looking to be a great opportunity for me! I'm excited!